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The smart choice for potatoes is simple.

Switch To Simply

Compare for yourself and see why Simply Potatoes® are Simply smarter. Simply better.

Simply Potatoes  deliver the fresh taste, texture, and appearance of scratch potatoes.

Simply Potatoes  arrive prepared, refrigerated, and ready-to-cook.

Simply Potatoes  provide significant time and labor savings compared to scratch potatoes.

Simply Potatoes  provide the business solutions to help you maximize your potato potential, visit Center Your Sides to learn more.

 

What makes Simply Potatoes better than scratch?

Compare for yourself.

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SCRATCH TASTE

logo-5.png Taste just like scratch potatoes because they're made from fresh potatoes, then refrigerated; never frozen. Our IntegraChill Freshness Assurance process protects the natural flavor; moisture content and integrity of all our cut potatoes.

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Scratch potatoes are the standard for taste, but can vary in consistency throughout the crop year.

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CONVENIENCE & SAVINGS

Immediate usability. Simply Potatoes are already prepared and ready to cook in your culinary applications. So you eliminate waste, and kitchen employees can use the added time to perform other tasks. Easy!

 

Time and labor. Scratch potatoes require time and labor to clean, peel, cut and mash.

  • It takes about 2.5 hours longer* to prepare 50 lbs. of mashed potatoes from scratch.
  • It takes up to 4 hours longer† to prepare 50 lbs. of cut potatoes from scratch. 

Yield loss. Scratch potatoes lose yield to peels, bruises, and hurried employees. Plus, the hidden cost of waste removal. 

  • 20% yield loss* when preparing mashed potatoes from scratch
  • 16% yield loss† when preparing cut potatoes from scratch

*MFI Internal Time-Yield Audit: peeling, cutting, boiling and mashing 50 lbs. of raw potatoes.

†MFI Internal Time-Yield Audit: boiling, peeling and cutting (dicing) 50 lbs. of raw potatoes.

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CONSISTENCY

Product consistency from shipments to shipment, thanks to our long-standing potato farming partnerships, contracted crop supplies and state-of-the-art warehouse and production facilities. Count on reliable, high-quality products year 'round.

Scratch potatoes can vary from shipment to shipment throughout the year.

In addition, kitchen preparation means your potatoes can vary in size and taste.

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DEPENDABILITY

You can always count on Simply Potatoes' dependable supply, regardless of market conditions. 

Availability and/or price may change with the fluctuating market.

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VARIETY

A wide variety, which are always on-hand and ready to use. 

Varieties include mashed, hashed, diced, sliced, wedges and whole peeled. 

Must start from scratch for every menu item. 

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SAFETY

Reduces the risk of cross-contamination from pathogens entering the kitchen on potato skins.

Prevents the risk of injury from sharp knives.

Our processing facilities follow HACCP procedures and have the highest level of safe quality food certification (SQF Level 3) 

 

Can carry pathogens on the skins that can be spread throughout the kitchen.

Kitchen staff can injure themselves while peeling and cutting potatoes.

 

What makes Simply Potatoes better than frozen?

Here are the cold hard facts.

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SCRATCH QUALITY

logo-5.pngTaste just like scratch potatoes because they're made from fresh potatoes, then refrigerated, never frozen. Our IntegraChill™ Freshness Assurance process protects the natural, fresh flavor, moisture and integrity of all our cut potatoes.

Taste them side-by-side and you'll see for yourself that Simply Potatoes are superior to frozen. Freezing potatoes causes water to release from the starch structure of the potato, compromising the natural texture and leading to weeping. 

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CONVENIENCE

Prepared and ready to cook in your culinary application. Easy! 

Does not take up valuable freezer space.

May need to be slacked out before use. Some even need to be slacked out overnight. 

Must be stored in the freezer.

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CONSISTENCY & DEPENDABILITY

You can count on high quality, consistent products each and every time, thanks to our long-standing potato farming partnerships, contracted crop supplies and state-of-the-art warehouse and production facilities. 

Fragile, which may lead to breakage in the distribution process.

Must be handled with care.

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CONSUMER PREFERENCE

Fresh-tasting items are on-trend.

Research shows that consumers prefer refrigerated mashed potatoes almost 3 to 1 over frozen mashed potatoes.*

Frozen potatoes may not meet your guests' expectations for fresh-tasting items. In fact, 90% said "freshness of food" influences their restaurant choice.

*Datassential, April 2010 Consumer Omnibus

†Mintel’s Attitudes Toward Healthy Foods Report, June 2012