It pays to make your potato side dishes
stand out on the menu.
Customers say potato, you say profits.
How much will customers pay for distinctive, memorable potato side dishes? In a word: Plenty. When tested among consumers, 80% of research respondents said they would be willing to pay more for them◊— a strong indicator of tremendous profit potential.
* Based off standard industry costs
** Based off Simply Potatoes list price, plus 20% mark up
*** Based off consumer research: Datassential June 2011 Consumer Omnibus
◊Datassential June 2011 Consumer Omnibus